Baby HK was co-founded by two dads in 2016 and specializes in online/offline retail and wholesale in the maternal and infant industry.

The parent company is an IT firm that has been in operation for more than 20 years. It also has pet and elderly series. "Brain thin bosses" are in the pain of mental illness without any chaos.

Baby HK's policy is to provide the widest range of high quality products at reasonable price without any pitfalls. It constantly pursues the best products in the world, and at the same time strives to continuously increase sales, so as to obtain more favorable purchase prices from manufacturers, and then provide more cost-effective products to customers. The slogan was copied from the entrance of a restaurant: "If you don't come once, you'll miss it; if you don't come twice, it's my fault!"